As the internet has continued to grow at an unbelievable pace, so too have methods to help businesses succeed on the Internet. Article marketing is one of these methods and it has become one of the most important ways for websites to increase their visibility online. Many SEO companies are creating entire marketing strategies around article marketing. Let’s find out a bit more about this craze.
What is Article Marketing?
Essentially, it is when businesses write and publish articles that are related to their business (their products and services) in article directories, social bookmarking sites and blogs. Articles are typically equipped with a “resource box” or an “about me” tab where you can include your business details, personal details and your website. This is essentially a free advertisement for your business and this is why SEO companies love it as a way to increase traffic.
Why Use Article Marketing?
The main reason to use article marketing as a method of SEO is because it works. If you write good, helpful articles, you will become recognized as an expert in your field and as someone that customers can trust. From there, they will start to trust your products and services as well. Furthermore, including a link in the resource box gives your website a natural back-link, which is something that search engines use to determine whether websites are helpful or not. The more back-links, the more popular your website will be. SEO companies know that good articles create high volume traffic to websites which will eventually result in increased sales.
Most importantly, how can you write good quality articles?
Article marketing is a futile effort if the articles you are writing are not good quality. If the articles are not helpful and add some value to the readers, you will have wasted your time. You will want to ensure that the articles you write are written in perfect English with good grammar, and have some value in it. The keywords you have selected should be scattered throughout with a 1-3% keyword density. Including the keyword in your title and do not forget the call to action at the end of the article. This call to action will tell readers what you want them to do next (whether it is sign up for an e-newsletter, click on a link or buy something).
Above all else, do not forget to ask for help. As mentioned, it can be time consuming to write good quality articles consistently. SEO companies do this for a living and if you need help, you should hire one. They will help you make the most out of your efforts and ensure you are doing everything possible to increase your traffic.