A motivational speech is an excellent addition to any event’s lineup. It can set the tone for the whole program and serve as an introduction to the rest of the event’s happenings. A good keynote speaker can also help bring in the audience, especially if he or she is famous and easily recognizable.
But not all seminars, workshops, and conferences require the presence of an inspirational speaker. Sometimes, no guest is needed. The organization’s directors, bosses, and executives will be able to handle the speeches.
So how exactly does one know if an external speaker needs to give the pep talk for an event? Here are some tips that will serve as a guide.
Ask, “What is the purpose of the event?” If the purpose of the seminar or workshop is to build camaraderie within a set of groups, a person from without the company will be a better choice for a motivational speaker. In this way, he or she will be able to introduce the teams to new stimuli, such as games and other activities, which can help improve internal relations. If the event is being held in light of an issue within the company, hiring a keynote speaker is probably not the best choice. Most executives would rather keep an important issue within the confines of the offices. Getting someone from outside to give the pep talk might set the rumor mill rolling.
Ask, “Will hearing about other people’s experiences help the audience?” A graduation ceremony would usually call for a keynote address. Commonly, the school or university would ask a former student, or even a big personality, to grace their event. In this kind of rite, a keynote speaker is an absolute must because the audience (in this case, the students) will be embarking on another journey in their life. They will be getting further studies or even a job to widen their horizons. New experiences can be scary, which is why students would need to be motivated. Getting an inspirational speaker is an excellent way to do that. But if the seminar harps on improving employee skills, getting the head of a specific department to speak about his or her work experience might be a better fit. They have the skills, plus it will save the organizer money and time.
Ask, “Is it worth the money and time?” In connection to the point above, determine if hiring a keynote speaker for the event is worthwhile. If the company already has the resources in the form of experienced staff and directors, the organizer may want to rethink the idea of getting someone else to talk. Especially if the event is being held because of an internal dispute, letting someone from the company speak to the employees would be a better decision to make.
Ask, “Who is the best person to talk about this particular topic or issue?” Industry experts have specializations, and some may fit the event’s theme. A marketing executive, for example, will be able to elaborate on the advantages and disadvantages of multi-level marketing. An acclaimed physicist will be able to profoundly discuss the elements that make up a successful scientific career. But if the person who is the most capable to talk about the issue is already inside the organization, the event organizer no longer needs to hire an external speaker. Again, it will save money for the event – money which can be put to better use elsewhere.
Although a keynote speaker is a good addition to a program, hiring one is not always needed. Always remember that considerations have to be made when deciding, because these decisions can make or break any event.